Reels Ignite Organic Instagram Exposure

1. Instagram Reel Algorithm We all know and have mixed feelings toward Instagram’s algorithm. With the Reels in the mix, we’re not quite sure how the algorithm determines what viewers see. But from what we can see, the Reels algorithm seems similar to TikTok’s. We believe that the Reels are tailored to viewers based on […]

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What is Authenticity in Social Media?

These days, consumers are bombarded with false information, sponsored posts, fake followers, fake likes, and influencers. As a result, they lose trust in brands. Consumers think that brands are just out for their money. Consumers are now looking for brands they can trust and are authentic. What exactly is authenticity in social media? To be […]

Tips

Videos Will Continue to Take Center Stage in Social Media

Video content definitely blew up in 2020. Maybe it was due to the stay-at-home order or the rise of TikTok. Whatever it may be, video content is here to stay. In Hubspot’s 2020 report, they found that videos were the most used marketing content. It’s also the second most engaging content on social media. Here’s […]

Trends

Instagram Hashtag Tips

1. Maximize Instagram hashtag use! Instagram allows you to include up to 30 hashtags for each post. With each hashtag comes higher reach and engagement. 2. Use Different Hashtag sets for each post Switching up the hashtags for each post allows you to reach a bigger audience and try out different hashtag sets. The popularity […]

Tips

Tools We Use Daily

1. TrelloTrello is a list- or board-making application that allows you to organize and plan out upcoming projects. With Trello, we are able to communicate with our clients and keep all of their content in one area. Because of its flexibility and organization, Trello is used for all of our client projects! And it’s completely […]

Tips

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THE AUTHOR

Alex Krahling

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