These days, consumers are bombarded with false information, sponsored posts, fake followers, fake likes, and influencers. As a result, they lose trust in brands. Consumers think that brands are just out for their money. Consumers are now looking for brands they can trust and are authentic.
What exactly is authenticity in social media?
To be authentic on social media, brands simply need to show their real side; be transparent. Consumers want to know who exactly they’re purchasing from. This means they knowing about their moral, social, and political beliefs. Nowadays, brands are expected to voice their opinions, especially to appeal to millennials.
Being authentic can have several benefits, such as increased sales. Most consumers are most likely to purchase a brand’s product if they demonstrate authenticity. On social media, displaying authenticity gives brands the opportunity to stand out. First impressions are always important and can catch the attention of potential customers. So if they see that your brand is authentic based on your social feed, they’re more likely to be interested.
Here’s a few tips to demonstrate authenticity on social media:
1. Show your faces
Post pictures of your employees or show people what you guys do at work on a day-to-day basis. By doing this, your followers are able to get to know the faces behind the business, building a sense of familiarity.
2. Always be transparent
Let your followers know about both your achievements and failures. They would be able to celebrate along with you when you accomplish something. Or if you guys made a mistake, it’s best that they hear it from your business first than having it blow up in your face later on.
3. Live by your company values
Every business move or social media post should mirror your company values. If people notice that your actions are going to against your company values, they will instantly lose faith in your brand.